The practical book for managers, employees, students and researchers and anyone who wants to deal with strategic issues and effectively improve their methodological skills.

 

Volume 1 - Analysis and assessment of the strategic starting position - offers in-depth application knowledge and concrete instructions for dealing with the best analysis tools with which the strategic starting position of a company can be analyzed systematically, purposefully and from different perspectives. Megatrend analysis, viability analysis, value chain, experience curve, customer analysis or start-up matrix and much more: The most important findings and instruments of strategic thinkers are included, but also lesser-known tools that the author has successfully used in her decades of consulting practice and which have proven themselves time and again as best practice.

The systematic application of the tools along the strategy development process allows the reader a quick overview of

overview of which tool is suitable for which phase of the process. The structured, in-depth presentation of the individual tools enables a reliable assessment of which tool is useful for which analytical question. The chapters are laid out in such a way that for each tool the step from knowledge about the application to the benefit can be

can be completed through practical examples. 

Contents 

1. Introduction 

Part 1 Analysis of the environment  

   2. Environment analysis  

   3. PESTEL analysis

   4. Megatrend and technology analysis

   5. Industry structure analysis (Porter's Five-Forces)  

   6. Industry cost curve

   7. Competitor analysisPart 2 Analysis of the company

   8. Interview 

   9. Viability analysis 

  10. Classic value chain analysis (supply chain)

  11. Value chain as a cost optimization tool

  12. Innovation risk matrix

  13. Customer journey analysis

  14. Interface analysis

  15. Functions analysis

Part 3 Market segmentation

  16. Morphological box

Part 4 Business segment analysis

  17 Customer benefit analysis

  18. Product life cycle curve

  19. Experience curve

  20 ABC analysis

  21. Product range analysis

  22. Market growth market share portfolio (BCG matrix)

  23. Industry attractiveness-competitive strengths portfolio (McKinsey)

  24. Customer portfolio

  25. Startup matrix

Part 5 Summary of the analysis phase

  26 SWOT

  27. Main challenges

Index