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Scenario technique: benefits, application, and integration into strategy work
Dieser Blog erklärt den systematischen Prozess der Szenarioentwicklung, er zeigt die praktische Anwendung und Integration mit anderen Strategiewerkzeugen auf und hebt den besonderen Nutzen für robuste Strategieentwicklung mittels Szenariotechnik in unsicheren Zeiten hervor.

Dipl.oec. Traute Kaufmann
Feb 243 min read


The experience curve: How companies can reduce their costs through repetition
In today's environment, it is more crucial than ever to not only be innovative, but also to operate efficiently. One of the most important strategies for optimizing cost structures is to leverage the experience curve. But what exactly is the experience curve, and how can companies use it to strengthen their competitive position? What is the experience curve? Cost reduction potential 20-30% The experience curve is a strategic tool for proactively managing costs, production vol

Dipl.oec. Traute Kaufmann
Dec 20, 20255 min read


Disrupt or be disrupted: Protect your market position with the substitution curve
Mit der Substitutionszeitkurve die eigene Marktposition schützen

Dipl.oec. Traute Kaufmann
Oct 15, 20255 min read


Why strategies and strategy tools are crucial in times of crisis
Strategy tools are indispensable in times of crisis, not only to help companies navigate difficult phases, but also to emerge from them...

Dipl.oec. Traute Kaufmann
Jul 29, 20255 min read


Overcoming the cost crisis: The experience curve for optimizing the cost structure in corporations and medium-sized companies
Corporations and small and medium-sized businesses are facing enormous challenges: In addition to the weakening economy, rising energy...

Dipl.oec. Traute Kaufmann
May 24, 20254 min read


The SWOT - Result of a well-founded Analysis Phase
The SWOT is an essential tool in strategic planning, helping to understand a company's competitive position and make informed decisions....

Dipl.oec. Traute Kaufmann
May 18, 20254 min read
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