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Why strategies and strategy tools are crucial in times of crisis
Strategy tools are indispensable in times of crisis, not only to help companies navigate difficult phases, but also to emerge from them...

Dipl.oec. Traute Kaufmann
Jul 295 min read


Overcoming the cost crisis: The experience curve for optimizing the cost structure in corporations and medium-sized companies
Corporations and small and medium-sized businesses are facing enormous challenges: In addition to the weakening economy, rising energy...

Dipl.oec. Traute Kaufmann
May 244 min read


The SWOT - Result of a well-founded Analysis Phase
The SWOT is an essential tool in strategic planning, helping to understand a company's competitive position and make informed decisions....

Dipl.oec. Traute Kaufmann
May 184 min read
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