Benefit 

• Provides approximate saturation or substitution tendencies at an early stage.

• Shows approximately how much time is still available to act optimally in substitution processes.

• Provides indications for the assessment of long-term market growth in a specific product or service segment.

• Provides an indication of whether the right time to enter a market has passed.

• Shows whether the time has come to exit the market.

• Avoids bad investments in an already saturated or even dying market and thus in a product or service segment that no longer has any future prospects.

• Serves as a planning aid for the pricing strategy or the switch from a quality strategy to a skimming strategy.